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Promoting Your Event

Publicity is crucial to getting the word out about your event. There are many ways to advertise your event to ensure a successful program. 

The following guidelines apply to postings, fliers, electronic mail announcements or messages, chalking and other forms of printed or written expression. If these guidelines are violated, posters will be removed and the org will be notified regarding its violation.

In the spirit of the mission of Macalester College, students and campus organizations are free to examine and discuss all questions of interest to them and express opinions publicly and privately. To promote this atmosphere of free expression, members of the community are obligated to take responsibility for that expression and to respect the expression of others. Individuals and/or groups will be held accountable for postings that are not respectful of Macalester College community standards.

  • Members of the college community must include their organization name or department on any public document, poster or sign that they circulate or prepare for circulation.
  • To ensure equitable circulation opportunities, information should be placed on unused bulletin board space in place of outdated materials.
  • Fliers/posters are not to be taped to walls, windows, columns, doors, mirrors, or bathroom stalls.
  • All publications are subject to applicable Federal and Minnesota state laws.

Publicity Options on Campus

Reservations

Many opportunities to advertise around campus are available through Reservation and the EMS Web App. All publicity spaces handled through Reservations should be reserved two weeks in advance via the EMS web app. For more information about these options visit this link.

Reservable publicity through Reservations includes:

  • Table tents
  • Sandwich boards
  • Cafe Mac banners
  • Campus Center 2nd Floor circle banner

Idea Lab

Located on the Second Floor of the Library is a great space to make posters and banners for advertising your events. Roll/Banner paper, markers, paint, glue and more are available for student organizations to use. 

Making Fliers and Posters

  • Fliers and Posters can be made on the computer or by hand (on the computer is better for poster runs)
  • To print fliers and posters you can utilize Document Services to make copies and printouts of poster needs, booklets, laminating, etc. 
  • Public posting locations can be found here. CSLE provides poster run services each week. For a poster run, posters can be submitted to the CSLE Desk (located on the 2nd floor of the Campus Center) any day. 16 posters should be submitted for the poster run, and 32 posters should be submitted for residence halls. Posters for the residence halls will be posted within 48 hours of submission if submitted Saturday through Thursday.

For more information or to send a document for printing, contact Document Services at [email protected] with an attachment of your publicity, your FOAPAL number, and precise details of what you need.

Mac Daily

  • Look for the link to the Submission Form on the bottom of each issue of the Mac Daily
  • Sign in with your organization log in 
  • Complete Submission Form
  • Information must be submitted by 8 am on the day of publication

Create an Event in Presence

  • Presence functions as the hub for student org information including events.  Creating events in Presence allows you to catch folx’ eye and be featured on the main landing page.
  • Create events for meetings or events. Allow 48 hours for the approval process. 
  • Here’s a video walkthrough on how to create an event in Presence.

College Events Calendar

  • It is important to submit your event to the calendar so other organizations and programs can be planned around your event
  • Fun fact – if you create an event in Presence, CSLE can add your event to the College Events Calendar, if you desire.  If you change your mind after creating your event, or would rather do it on your own, use the Events Calendar submission page.

Advertise with WMCN and Mac Weekly

  • WMCN: WMCN encourages student organizations to submit information about events to be broadcast on WMCN. Contact WMCN at [email protected]. 
  • Mac Weekly: Advertise your event in the Mac Weekly. Visit the link to contact the Ad manager about advertising.

Chalking

  • Chalking is allowed on sidewalks ONLY
  • Chalking or advertising on any other surface and/or any other areas of campus will be removed
  • Chalking is not allowed on the sidewalk at the memorial garden around the flagpole and from the entrance to the Chapel due to the nature of the site
  • Chalk may be removed periodically during cleaning of the sidewalks
  • Only standard sidewalk chalk may be used (spray chalk is not permitted)
  • Organizations may be charged fees if excessive cleaning is required to remove chalking from prohibited areas
  • CSLE reserves the right to remove chalking that are derogatory or offensive in accordance with college standards outlined in the Student Handbook

Social Media

  • We encourage all groups to create social media accounts for their organization. If you use a logo on your account please ensure it abides by the Macalester guidance of logo use.  When utilizing social media, please be mindful of accessibility. Please review this helpful guidance from Disability Services.  
  • If you would like your org to be featured as a part of the MacalesterCSLE “Feature Friday” series on Instagram, please email [email protected]