Brighter Campaign Launch

Skates strapped on, fires roaring, and s’mores toasted—last night’s winter party was the perfect way to introduce the campus community to Brighter, Macalester’s new campaign! Brighter is about boosting opportunities for students and celebrating the unique spark in each Scot that lights the way for others and opens up a brighter world of possibilities. Thanks to all who came to celebrate what makes Macalester special: connection, curiosity, and plenty of warmth, even in a Minnesota January.

Three Mac students stand outside, holding up their hands to display new Mac branded athletics mittens.Mac community members stay warm outside of JWall as they huddle around fires during the Brighter campaign launch event.President Rivera shows off the new Mac athletics mittens while putting on a pair of ice skates at the Brighter campaign launch event.Three Mac students pose together with smore sticks in their hands at the Brighter campaign launch event.Mac band members play on the edge of the ice rink at the Brighter campaign launch event.Mac community members chat with each other around fires at the Brighter campaign launch event.One Mac student holds up a phone to take a selfie with two other students. They're all wearing ice skates and standing on the ice rink at the Brighter campaign launch event.Three Mac students pose by a fire at the Brighter campaign launch event.Two Mac students sit and put on ice skates at the Brighter campaign launch event.Mac community members skate across the ice rink at the Brighter campaign launch event.

January 30 2025

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Macalester campus at night, its grounds filled with people attending the Brighter campaign launch event. Warm lights fill the space.

Brighter Campaign Launch

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